Dan's passion for freshwater preservation started during his five years working with Environment Canada as part of their Aquatic Contaminants Research Division. It was this background, coupled with his interest in small business that lead him to enter the winter maintenance industry five years ago. He applied his systematic, meticulous and data-oriented way of thinking in an effort to optimize the entire winter maintenance process, and wants to apply what he learned to the industry as whole. He believes that the only way forward is to embrace innovation, technology and transparency.

John has always had a passion for technological solutions to environmental problems. He began his career with Ducks Unlimited Canada, where he leveraged Geographic Information Systems (GIS) technology to preserve vital wetland habitat in Ontario. He has a decade of GIS experience solving big and small problems, and three years of experience in the landscaping and snow removal industry. He has a strong sense of how maps and data can be used to derive solutions and tell a powerful story.